We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Oats contain a special fiber called beta-glucan which has been implicated in lowering cholesterol, Monica Auslander Moreno, MS, RD, Nutrition Consultant for RSP Nutrition, previously told Well+Good. Look for MUSH in your favorite Retail Store. Please see oursubscriptions pagefor more details. BUT COOLER. Orders placed Wednesday through Saturday will ship the following Monday. Asked about production costs, Ashley reveals that they make it anywhere from 70 to 80 cents per unit, depending on the unit. [1] They began by selling the product in local farmers markets. We do. Currently, on Facebook, Mush Foods has an average rating of 3.6-stars out of over 140 reviews. Not Mushy Oatmeal, the Only Way to Make It - Good Cheap Eats Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. MUSH Foods | Chicago IL - Facebook But, with the help of their investor Mark Cuban, they were able to start a new production within a very short period of time of 48 hours and complete the order successfully. Plus, because it's dairy and gluten free, its easy on most stomachs. This page was last edited on 20 May 2021, at 01:55. You have entered an incorrect email address! We are proud of our humble beginnings. Explaining, she says that it is instead cold-soaked in house-made almond or coconut milk, which results in a beautiful consistency that is similar to pudding. Big things start small. What happened to PatientBank? Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. They currently have their product on Amazon. Our Story Start even if you don't know how. Last but not least, they try the cold brew flavour, which she describes as being a caffeine and breakfast all-in-one. As with the previous flavours, the sharks seem to take a liking to the pod. They first met in the financial industry. What should a failed startup founder do next? Since then, the company has secured additional funding from Peter Rahal, co-founder of RXBar and leader in the consumer packaged goods space. Freelance writer who loves dogs and anything related to Japanese culture. Do Not Sell or Share My Personal Information. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. Equal parts of oats and water will allow the oats to absorb all the liquid and be slightly al dente. MUSH "I've been following my heart and gut to success," says Thompson. In the end, it took them nearly two years to refine the perfect formulaone that utilizes the overnight soaking method. Dont let the simple ingredient list fool you though. Mush oatmeal comes in five flavors. Gluten & Dairy Free. single serve cup on, Ashley Thompson, CEO and Co-Founder of MUSH. "MUSH, Mark Cuban, and How Space Aliens Win", "Shark Tank: Mush Overnight Oatmeal Accepts $300,000 Offer from Mark Cuban", "MUSH ready-to-eat chilled oatmeal wants to be more than a breakfast item", article "MUSH (Overnight Oats)" is from Wikipedia, https://en.everybodywiki.com/index.php?title=MUSH_(Overnight_Oats)&oldid=1732385. Although beginning her career in the finance industry as a trade analyst, Ashley consistently looked for alternatives for nutritious food items. Facts about Mush Oatmeal and its founders. She explained that most food products like protein bars, cereals, and yogurts contained excessive sugar. Ashley Thompson is the founder and CEO of MUSH. Agreeing that healthy and convenient items were hard to find, they eventually decided to put together something themselves, she explains. Mush is a healthy oatmeal product containing beta-glucan fiber that improves cholesterol reduction and insulin resistance. The biggest challenge Thompson has faced with MUSH is how to scale a product that no one has ever scaled before. Apple Cinnamon, 12 Pack - 6oz Cups $60.00. Mark Cuban came to the rescue, provided a packaging supplier, and established a more extensive production facility to meet increasing demands. single serve cup on eatmush.com and can also be found in the refrigerated aisle nationwide in the 5 oz. They introduced their products at Whole Foods Market, sparking their intentions to expand the business.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-large-leaderboard-2','ezslot_21',171,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-leaderboard-2-0'); After receiving positive feedback from the farmer and Whole Foods markets, Kat and Ashley decided to expand their business. Meet MUSH, a cold oatmeal brand and your new favorite ultra simple breakfast (or lunch, or dinner, or snackthere are no rules when it comes to oatmeal!). They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their "cold processed" oats. In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. If you are going to heat it, you will first need to transfer MUSH into microwave safe bowl or a pot for the stove, and then you can heat the product in brief increments until it is heated to your liking. MUSH sells single-serving overnight oats that are. She would be starving after her daily early morning run, but she could not find a quick, healthy breakfast option in the company kitchen. Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. MUSH. Check out Amazon Launchpad for the most amazing offers! Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. Here is the complete analysis! But why oatmeal? Ashley and Kat Thomas appeared with a nutritious and healthy idea of Mush Oatmeal in the 12th episode of Shark Tank season 9. A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. The firm employs a dedicated and passionate team of individuals who have identical goals of providing high-quality food products. Please follow the link torequest wholesale access. Diving into making the product, the pair experimented with different recipes individually before teaming up. Our ingredients and nutrition facts can be found on ourproduct pages.
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